State of AppSec Report — Creative Direction & Design

A full creative campaign built around Orca Security's annual Application Security Research Report, from cover to social promotion.

After collaborating with the CEO on a keynote presentation for the sales team, I recognized an opportunity to extend that visual language into the report itself. I carried forward the application security graphics developed for the keynote — pairing them with a futuristic glow treatment and bold brand texture to capture the relentless pace of modern application development and the challenge of securing it in real time.

Inside the report, I designed each chapter opener around zoomed-in sections of the DevOps infinity loop — creating dynamic, high-contrast color moments that draw the eye and keep readers engaged through every section. The result is a publication that reads less like a compliance document and more like a design artifact.

After completing the layout, I provided creative direction and mentorship to designer Paul Hughes and other marketing team members, guiding them to extend the infinity motif consistently across social media promotion, landing pages, and webinar assets — ensuring the campaign held together visually from the report itself all the way through to conversion.