{"title":"Design","description":"","products":[{"product_id":"the-10-tenets-sase-ebook","title":"The 10 Tenets of an Effective SASE eBook","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned and produced a 13-page eBook for Palo Alto Networks' Prisma product line, translating complex enterprise cybersecurity concepts into an accessible, visually driven format. The bold geometric cover uses overlapping color planes to command attention while staying true to the brand palette. Inside, a consistent two-column layout pairs custom data visualizations — pie charts, infographics, and diagrams — with concise body copy, guiding the reader through 10 distinct technical topics without losing visual coherence. Each spread uses color strategically to break up content and direct the eye, making a dense subject feel navigable for a B2B audience.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683362619557,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/10-Tenets-of-an-Effective-SASE-eBook-Cover-1-1-m.png?v=1778368981"},{"product_id":"modernize-torqs-visual-identity","title":"Modernize Torq's Visual Identity","description":"\u003cp data-start=\"107\" data-end=\"363\"\u003eTorq was scaling quickly, but the brand hadn’t caught up. The identity felt inconsistent, the typography dated, and the color system didn’t give them a clear signal in a crowded security space. The goal was to fix that and build something that could scale.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"557\"\u003eI led creative direction for the evolution and partnered with \u003ca href=\"https:\/\/turnstyle.studio\" target=\"_blank\" rel=\"noopener\"\u003eTurnStyle Studio\u003c\/a\u003e on the logo and system, while also building a style guide to keep things consistent across product and marketing.\u003c\/p\u003e\n\u003cp data-start=\"559\" data-end=\"1039\"\u003eThe work focused on three areas. We simplified the typography—removing spurs, tightening proportions, and slightly narrowing the forms to make it feel more modern and controlled. We refined composition—defining spacing, alignment, and proportions so the system holds together across UI, decks, and larger environments. And we focused the color system—working with the CMO and founders to land on a single, ownable electric teal that balances trust with enough energy to stand out.\u003c\/p\u003e\n\u003cp data-start=\"1041\" data-end=\"1097\"\u003eWe rolled the new identity out company-wide in 48 hours.\u003c\/p\u003e\n\u003cp data-start=\"1099\" data-end=\"1224\"\u003eOver the next eight months, Torq saw 800% revenue growth and 10× customer growth. As of 2026, the company is valued at $1.2B.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683362848933,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/generated-image-e3daf38f-62db-4ce7-9359-3749ba33f5e6_1.jpg?v=1777166106"},{"product_id":"integrating-data-from-silos","title":"Integrating Data from Silos Book Design","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDesigned as a compact, high-impact leave-behind for executive and sales leadership meetings, this printed book was built to make a lasting impression after closing the door on a private prospect conversation. The format was intentional — small enough to slip into a briefcase, substantial enough to anchor the conversation that followed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe book brought together real-world MarkLogic customer success stories across high-stakes industries: financial institutions, government agencies, insurance carriers, scientific research organizations, and energy companies. Each case study illustrated how MarkLogic solved genuine, complex database challenges — the kind that traditional architectures couldn't touch.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCollaborating closely with the writing team, the design gave every case study its own visual identity. Each chapter opened with an immersive, industry-specific graphic to immediately ground the reader in context, followed by compelling statistics to frame the scale of the problem. Page spreads were structured as a clear before-and-after narrative — one column outlining the business challenge, the other presenting the MarkLogic solution — making the value proposition impossible to miss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result was a polished sales tool that didn't feel like a sales tool: authoritative enough for a boardroom, specific enough to be credible, and designed to be picked up, kept, and referenced long after the meeting ended. The book went on to play a meaningful role in several new customer wins, serving as a tangible extension of the sales conversation at exactly the right moment in the decision-making process.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683362914469,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/data-silos-book-1-1_0f8d6a60-ea0f-46fb-a6ea-59a815ffcee0.jpg?v=1778388358"},{"product_id":"smart-meter-platform","title":"Smart Meter Data Management Platform Illustration","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eJoined eMeter in 2010 with a problem to solve: most platform diagrams at the time were flat boxes — \"marchitecture\" diagrams that shifted shape, position, and layering every time the story changed. Useful for a single slide, but hard to hold in your head across a technical deep-dive or a sales demo.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe approach here was to treat the platform like an industrial design object — something with a consistent physical form that could be viewed from different angles without losing its identity. Whether the conversation zoomed out to business value or zoomed in to how a specific feature handled meter data, the audience could always orient themselves to the whole.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOver the course of a year at eMeter, the diagram went through several distillations — full platform, core platform, data platform — arriving at a form used across demos, presentations, and customer education to show how energy companies of all sizes could modernize their grid operations.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683362947237,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/platform-sketch-featured.png?v=1777349746"},{"product_id":"marklogic-tiered-icons","title":"MarkLogic Tier 3 Icons","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMarkLogic's existing icon system was built for product UI — small, dense, and engineered for tight spaces. At marketing scale, it collapsed. The icons were too thick, too literal, and unable to carry the conceptual weight of a platform with genuinely complex, abstract capabilities — semantic relationships, multi-model data, knowledge graphs. Leadership had just made a significant investment in those icons and wasn't ready to abandon them. The real answer was a multi-tier icon system. The constraint was time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSo the work split into two deliberate phases.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePhase one\u003c\/strong\u003e was triage and translation. Working directly with the product marketing team, the goal wasn't just to ship flat icons on a deadline — it was to make MarkLogic's most abstract features visible to people who had never thought about a triplestore in their lives. A skilled designer who understands layout and color still has to \u003cem\u003elearn\u003c\/em\u003e what semantic data relationships mean before they can represent them. That translation work happened fast, and the icons shipped in time to support the new website launch.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePhase two\u003c\/strong\u003e was the real build. While executing phase one, the business case for a proper tier 3 icon system was researched, shaped, and sold to the executive team — including a CMO and CEO who needed to see the strategic value before approving agency spend. Once aligned, \u003ca href=\"https:\/\/www.ramotion.com\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eRamotion\u003c\/strong\u003e\u003c\/a\u003e was selected as the ideal partner for the job. Acting as creative director between Ramtion and the product marketing director, the collaboration produced 25 icons that gave MarkLogic's most advanced features a visual identity they'd never had — something prospects could look at and immediately begin to understand. The icons became tools for the sales team, anchors for presentations, and proof that a technology this sophisticated could be communicated with clarity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe best outcome wasn't just better icons. It was a framework — a tiered system the brand could actually grow with.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683363045541,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/ml-icons-1_c3cfeaf9-099a-4d33-abed-73f020bdb9b5.jpg?v=1778976060"},{"product_id":"jimi-hendrix-shoes","title":"Jimi Hendrix Shoes — Design and Development","description":"\u003cp\u003eJimi Hendrix Shoes wanted to test the market with a cost-conscious website showcasing its new line of rocker-inspired sneakers. A neutral palette of gray black and white was chosen to contrast with the colorful shoes with a subtle paisley background pattern drawn from a sneaker prototype. Built on WordPress to meet budget goals giving the client flexibility to make editorial changes and add features over time.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683363078309,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/jh-hp-m.jpg?v=1778464847"},{"product_id":"setlogik-interface-design","title":"SetLogik Interface Design","description":"\u003cp\u003eSetLogik is a startup aimed at cleansing lead contact data for marketing teams. Starting from a PowerPoint outlining functionality the ideas were transformed into structured wireframes a modern aesthetic and functional prototypes — including drag and drop modal dialogues tabs hover states and collapsable menus built with CSS and JavaScript.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683363111077,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/sl-design_7b66818d-f60e-4f8c-8c10-cc65b68f0f16.jpg?v=1778825287"},{"product_id":"data-universe-ad-campaign","title":"Data Universe Ad Campaign — MarkLogic","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBuilt on Ogilvy's ad layout formula — image dominant, headline beneath, body copy below — this campaign uses the vastness of the cosmos as a direct metaphor for the scale of enterprise data. Before a single word is read, the visual communicates the problem MarkLogic solves. Dark, breathing space isn't emptiness; it's the data universe itself: sprawling, complex, and waiting to be navigated.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe campaign is anchored in the \u003cstrong\u003eMagician brand archetype\u003c\/strong\u003e — a brand that doesn't overpower complexity, but reveals the hidden order within it. MarkLogic doesn't just store data; it connects it, surfaces relationships across massive fragmented datasets, and makes organizations suddenly \u003cem\u003esee\u003c\/em\u003e what was always there. That's not engineering. That's alchemy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSpanning \u003cstrong\u003eMission Critical, Data Lake, Search, and Developer\u003c\/strong\u003e concepts, each ad speaks the same visual language — cosmic scale, interconnected nodes, typographic restraint — while framing a different dimension of the platform. Together they function like a constellation: individual points of light that, viewed as a whole, reveal something larger than any one execution could alone.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683363143845,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/mission-m.jpg?v=1778386311"},{"product_id":"smartgrid-analytics-ui","title":"SmartGrid Analytics Interface Design","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAs senior creative and online manager at eMeter, I partnered with the product team to develop a series of user interface prototypes for a new meter data application — designed to visualize and analyze aggregated data collected from smart meters across an energy grid.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDiscovery began within real constraints: the established eMeter UX\/UI design system and the boundaries of the BIRT plugin for the Eclipse IDE. Rather than fight those limits, I used them as a frame and looked outward for inspiration.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo references shaped the visual language of the project. The first was Google Analytics — I studied their chart color system closely, examining how they built a palette flexible enough to serve a wide range of visualization types and data categories without feeling chaotic. The second was the world of financial data design, particularly stock chart interfaces. By that point, stock chart UI had become one of the most refined corners of data visualization, and I was drawn to Morningstar specifically for its use of soft, neutral grays — a palette that felt authoritative without being cold.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result struck a balance I was proud of: conservative enough to earn trust in an enterprise context, intuitive enough to lower the learning curve, and forward-looking enough to feel current at the time. It was design that knew its audience.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe prototype proved its value beyond the screen — two customers signed on as early adopters to pilot the new dashboard features, validating both the design direction and the product's market readiness.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47683363176613,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/energy-analytics-dash-2_d3ca6464-bc5d-41e4-9706-9eb872f5f17b.jpg?v=1778391770"},{"product_id":"modernize-orcas-visual-identity","title":"Modernize Orca's Visual Identity","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eOrca Security had a logo that worked — but only just. The original mark carried awkward negative space around the offset \"Security\" lockup, making centered layouts and varied aspect ratios a constant fight. In a compressed, icon-dense market — and with a $1.8 billion valuation to back up — it couldn't afford to look provisional. \u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"inline-flex\"\u003e\u003ca class=\"group\/tag relative h-[18px] rounded-full inline-flex items-center overflow-hidden -translate-y-px cursor-pointer\" href=\"https:\/\/orca.security\/resources\/press-releases\/orca-security-series-c-550-million-announcement\/\" target=\"_blank\"\u003e\u003cspan class=\"relative transition-colors h-full max-w-[180px] overflow-hidden px-1.5 inline-flex items-center font-small rounded-full border-0.5 border-border-300 bg-bg-200 group-hover\/tag:bg-accent-900 group-hover\/tag:border-accent-100\/60\"\u003e\u003cspan class=\"text-nowrap text-text-300 break-all truncate font-normal group-hover\/tag:text-text-200\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe resolved the balance problem by replacing the offset lockup with a subtle emphasized rectangle beneath the wordmark — a visual period representing the dot in orca.security. The logo now holds in virtually any application, clean and balanced.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNext, we addressed the \"Security\" typesetting. The original modified Gilroy read as dated and informal. I explored customizations rooted in Swiss modernist precision — tighter proportions, all-caps, improved legibility at small sizes — to match where the company was heading.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFinally, we simplified the ring detail inside the O, reducing noise and improving legibility across sizes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe result is a mark built to scale alongside a $1.8B cloud security leader — tighter, more balanced, and ready to compete.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47762336088229,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/generated-image-dffeb379-b661-4b91-aeb5-98f81aa620c1.png?v=1777219078"},{"product_id":"explore-logo-marks-for-mayhem","title":"Explore Logo Marks for Mayhem","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe CMO came to me with a product that needed a mark as sharp as its concept: an AI penetration testing tool that navigates every possible vulnerability route simultaneously, so security teams can trace each path and find every entrance.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe challenge was finding a symbol that could carry that idea without explaining it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI started broad — research, sketching across a wide range of directions — before narrowing toward the strongest candidates. The mark we landed on is a stylized riff on the symbol for chaos, but with a maze-like quality that you feel before you name it. What makes it work is the figure-ground tension: positive space pushes outward while negative space pulls inward, a visual metaphor for what the AI is actually doing — probing every direction at once while the paths converge toward entry points.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOnce the mark was locked, I turned to type. I set the wordmark in all caps for legibility and presence across a wide range of applications, then customized the typeface — adjusting the crossbar on the A so the letterforms echo the geometry of the mark and hold together as a unified system.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe final phase was color. I worked with the client to build out a palette and showed how the identity translates across real marking assets, giving them a clear picture of how the brand would live in the world.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47826592202917,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/m-logos-12.jpg?v=1778723579"},{"product_id":"state-of-appsec-report","title":"State of AppSec Report — Creative Direction \u0026 Design","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA full creative campaign built around Orca Security's annual Application Security Research Report, from cover to social promotion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAfter collaborating with the CEO on a keynote presentation for the sales team, I recognized an opportunity to extend that visual language into the report itself. I carried forward the application security graphics developed for the keynote — pairing them with a futuristic glow treatment and bold brand texture to capture the relentless pace of modern application development and the challenge of securing it in real time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eInside the report, I designed each chapter opener around zoomed-in sections of the DevOps infinity loop — creating dynamic, high-contrast color moments that draw the eye and keep readers engaged through every section. The result is a publication that reads less like a compliance document and more like a design artifact.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAfter completing the layout, I provided creative direction and mentorship to designer Paul Hughes and other marketing team members, guiding them to extend the infinity motif consistently across social media promotion, landing pages, and webinar assets — ensuring the campaign held together visually from the report itself all the way through to conversion.\u003c\/p\u003e","brand":"S. Gehring","offers":[{"title":"Default","offer_id":47829963538597,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/2318\/3269\/files\/app-sec-book-1.jpg?v=1778815710"}],"url":"https:\/\/sgehring.com\/collections\/design.oembed","provider":"sgehring","version":"1.0","type":"link"}